SECOND WEEK ON THIS LISTING

Well here we are into the 3rd week of this listing, I can tell you it has been so much fun. All listing are important, all listing must take center stage at some point, but since this is my only listing it is on center stage. I devoted the entire 1st week with this listing to getting signs up, getting flyers done, getting ads put on around the planet, putting it in the MLS, posting it to KWLS, and getting it into topproducer(http://aalucero.topproducerwebsite.com/warmlands.asp).

Turned out very well, I then had a virtual tour done which came out nice, I wasn't super impressed with the professionalism of the service but it turned out nice (http://www.tourgen.com/virtual_tours/views/virtual_tour.asp?branded=1&virtual_tour_id=8095). That was the 1st week, the 2nd week I pursued more online areas to gain visibility for this listing. I posted it to Active Rain, and Facebook, I am using twitter (www.twitter.com/kwrealestate) or (www.twitter.com/aalucero). In posting it to KWLS it gets syndicated to various other websites automatically but that was/is not enough. So I am using Point2 to gain further syndication of this listing. This particular site if very complex and this 3rd week I will target learning more about point2 and using it to market this property.

I've held the property open, counting today (Sunday the 22nd), 6 times. I've had just over 22 people walk though during open house and a few others with agents come in at other times. With the price where it is at we are close to finding that elusive buyer for this property.

I am in the market for ideas, I am in the market to hear from any agent who is in contact with +$1M buyers who are looking for high end executive type property because this one is it.

All in all the Real Estate business is good, it is fun, you meet many folks whom are all good.

MY LATEST LISTING -

Well this one took a while to get listed, but it is well worth the effort and I want everyone everywhere come see it and someone somewhere needs to buy it.

Here it is please come take a close look.

http://aalucero.topproducerwebsite.com/warmlands.asp

THE END OF ANOTHER WEEK

Well folks, I am guessing that this year is going to go by just as fast as 2008. I can barely remember 2008 and we are only one month into 2009. Tomorrow the 30th of the January I'll finally get my 1st listing appointment for 2009, sounds sort of sad but that is the way it goes, for me anyway. I am very confident that I will get the listing, I've prepared well, I know the property well, and the owner is a great guy who understands the need to bring the price down to market.

In other news, I have put myself out on Facebook and on Twitter (www.twitter.com/aalucero), I am now up to three blogs and well let me tell you blogs are rough. I haven't updated this one since the 16th of January and it is like being a writer and you really do have to spend some time considering what to put there. I post my facebook profile on here but I have no idea what it is, when I get it I'll post it on here.

Real Estate new - the forclosed property up the street is still there, 6 months and not much action. The place is a mess and needs some work but all in all it is easily worth what they are asking. There were a couple of other forclosures up the street and they were sold last week which was great.

thats it! I'd put more but I am still not all that great at adding stuff to my blog.

2 WEEKS INTO 2009 - ALREADY!!

WOW! Here we are already 2 weeks and 2 days into 2009, in a couple of days we will have a new President and our 1st ever Black President. It has been a great year so far, the weather in S. Ca has been great, the bit of rain that we received in November and December was so darn wonderful and now while the rest of the nation is under a severe cold spell here we are so nice and sunny.

In a Real Estate perspective this will be my 2nd year as an agent. I spent the latter parts of 2007 getting to know the world of real estate, I spent 2008 testing the waters, if I may, getting further involved in my real estate business. After a couple of personal setbacks I have begun my efforts to make this my business. As an agent, in a knowledge/capability perspective I am ready, I have studied and continue to study everything I need to become a knowledgable Real Estate agent.

What I am working at now is to gain more attention to this blog and get folks to interact with me in a real estate perspective. I want everyone here, I want brokers, agents and most of all I want clients.

Saturday 10 Jan 2009 <-- 2009

Yes, I did, I did have to place emphasis on the 2009! I started this business in 2007, I half expected it to be easy and half expected it to be hard, but I didn't even a little bit expect it to be borderline impossible. I was sure that by Jan of 2008, exactly one year ago, I'd be one of those Top Producers everyone talks about or at least be making an occasional deal - what a mistake that was. It has been fun, I didn't think it was possible to meet so many good people in one year, I think I've met everyone maybe not but quite a few.

There are three folks whom I admire that I will meet over lunch, coffee or, heck lets push the envelope, supper this year (2009); Allison Rosen, Page Six Contributor from New York City, Eric Bolling from the Fox News Network also in New York City and Donald Trump he is everywhere, I may have to pay for supper with him which would break my bank but what the heck I still want to meet him.

There a few thoughts.

Well today I was to have set up a Open House, it has been a few months since I held an open house and I was looking forward to it. Well it didn't happen but it will this week and of course for the next few weeks, months and years. I love doing open houses, that is where you meet some great people. I am busy this weekend, still cleaning and putting Christmas decorations away, need to get the tire put back on my boat trailer, put the seats back, take it out for a swim and then get to work.

Thats all for today; I'll get some more on tomorrow - earlier though

NEW YEAR TIME TO GET STARTED

Well I started my real estate career on September of 2007, what a rush. After spending 21 years as a Marine, working for about 7 years as a contractor, this world is like night and day. It is time to get started, it is time, to actually recognize that I have changed careers and it is time to start making a living as a real estate agent.

2008 was rough, the Real Estate market took a huge hit which began in 2007 and continues today. But that is both a good thing and a bad thing, of course I take as more good then bad and as the market resets itself opportunities are everywhere.

We must take advantage of these opportunities, we must step up now and take advantage of these opportunities.

Most of these opportunities are in the buyers market, buyers that in previous years were unable to buy because of exorbitant home prices. Although there were lenders who would lend to anyone with a heartbeat and in some cases to those without a heartbeat but whose body was not cold, there were those who thought better and didn't step into that mess.

This is for those who were wise and waited, you must, step up now. It is time, the interest rates are low, the banks are lending, and the home prices are ripe to get everyone into their own home.

Increase your commission income now!

Lead Generation Lead Capture and Conversion
Monday, April 14, 2008
10:17 PM

Lead Generating? If you are not lead generating you do not have a business.
Even more critical is when you have leads and you are not capturing their information or converting them to appointments and or a follow up plan.
Ask yourself:
Am I capturing minimal contact information of potential buyers and sellers who come to me as a result of my lead generation activities?
If so, Who am I capturing? Am I just working with anybody or am I working with people who are motivated and fit my buyer or seller profile?

Let's identify the types of leads. The leads that get you to a closed transaction the quickest are READY, WILLING AND ABLE BUYERS AND SELLERS. Ready= They have a reason or motivation to move NOW
Willing= They are agreeable to do what it takes to move NOW.
Able=They have the means to go through with the transaction-they are pre-approved to buy, or they can afford to SELL NOW
Attract these types of buyers by making offers they can not refuse. Every piece of marketing, including signs, fliers, business cards, newsletters and postcards should include ENTICING OFFERS that address today's needs of buyers and sellers causing them to take action toward your offer.
The next type and still VERY important to the longevity of your business are leads that are in the FUTURE
Future= People who will buy or sell sometime in the future when conditions are right for them.
(this will be the bulk of the leads you capture) add these people to your database and put them on an action plan as a follow-up (the 8X8 and the 33 touch) The goal is to stay in touch so you are at the top of their mind when they are someone they know become ready, willing and able to buy or sell.
This is where most agents fail. They chase the today business... drop the ball on the future business and end up out of the business or overworked, overwhelmed and a much smaller income.
It is a four step process to capture leads and convert them.
1. Capture=acquire leads from your prospecting and marketing activities, and record them in your database
2. Connect=have a two-way conversation (voice to voice) (face to face) to assess their needs and motivation. You want to begin to develop rapport and engender a relationship of respect by asking smart questions, and offering solutions to their questions and concerns. This conversation is to determine motivation and urgency. Make sure listen to them! One example of a question you might ask is: "How Soon Do You Need To Be In A New Home?"
3. Cultivate=stay in relationship with them. incorporate the 8X8 and 33 touch program. These systems cement the relationships, leverage your time and help you to maintain top of mind status.
4. Convert=get them to the table (appointment) (contract) etc...Conversion TAKES SKILL. It is the culmination of your lead generation, capture, connect, cultivation and conversion skill that gets the appointment.
You must know the market, be data oriented and numbers driven, Have great communication skills-know what to say, and how to counter objections
Have great sales and persuasive skills-be articulate and confident, preview properties-know what's for sale, what sold, and at what price.
OVERWHELMED? This is the facts of what it takes to succeed in this business. HERE ARE THE RESOURCES TO GET YOU GOING IN THE RIGHT DIRECTION: COME TO CLASSES LIKE CAMP 443, 36:12:3, ACCESS POWERFUL SCRIPTS AT WWW.SOCALREDSUPPORT.COM, PURCHASE SCRIPTS AND AUDIO SCRIPTS FROM MAPS WWW.MILLIONAIREAGENT.COM
MREA SCRIPTS MANUALS LOCATED IN SOME MARKET CENTERS. Gather a few good scripts and practice daily.
HAVE CONTACT MANAGEMENT SYSTEM (TOP PRODUCER) TO PUT FOLLOW UP PLANS IN PLACE. GO TO: WWW.KELLERWILLIAMSUNIVERISTY.COM CLICK ON KWCONNECT/COURSES "YOUR BUSINESS IS YOUR DATABASE"
Call me I will sit down with you one on one to help you get started.
Tina King
Regional Education Director
Keller Williams